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Read more about the article The Sh*tshow of Facebook Marketing (case study in idiocracy)

The Sh*tshow of Facebook Marketing (case study in idiocracy)

  • Post author:John McElhenney
  • Post published:August 18, 2024
  • Post category:Facebook

META has proven repeatedly that they don't care about users or privacy. They are in it for the money and for "shareholder value." Let's flip that to "customer value" because we're going to have to fight to make META or Facebook better.

Continue ReadingThe Sh*tshow of Facebook Marketing (case study in idiocracy)
Read more about the article Facebook Advertising Is Bad Business

Facebook Advertising Is Bad Business

  • Post author:John McElhenney
  • Post published:March 9, 2024
  • Post category:Facebook/Open Social

What Facebook is not prepared for me to do is use Facebook to build a network and not pay them to help.

Continue ReadingFacebook Advertising Is Bad Business
Read more about the article Going TRIBAL: Foundations of an Active Community Site – SXSW 2024

Going TRIBAL: Foundations of an Active Community Site – SXSW 2024

  • Post author:John McElhenney
  • Post published:February 5, 2024
  • Post category:Digital Marketing/Facebook/Open Social/Social Media Marketing

When I talk about Tribe, or "circle of passion," I am talking about a Business Groups and Activity-Based Groups.

Continue ReadingGoing TRIBAL: Foundations of an Active Community Site – SXSW 2024
Read more about the article Marketing & Monetization Are Killing Social Media

Marketing & Monetization Are Killing Social Media

  • Post author:John McElhenney
  • Post published:January 23, 2024
  • Post category:Facebook/Open Social

With all the hype about TikTok and ChatGPT we're all just about saturated by media and social media bombardment. LinkedIn used to host compelling conversations. Facebook used to share your…

Continue ReadingMarketing & Monetization Are Killing Social Media
Read more about the article Facebook’s Pseudo Security Is Part of a Plan

Facebook’s Pseudo Security Is Part of a Plan

  • Post author:John McElhenney
  • Post published:January 7, 2024
  • Post category:Facebook

Fk Zuck. Join the EFF. Install privacy measures. Opt-out of all marketing. They're still going to get most of your data, your gmail, google search, and ad preferences, but you can slow them down a little. Practice SAFE HEX. Always use digital/browser protection.

Continue ReadingFacebook’s Pseudo Security Is Part of a Plan
Read more about the article How Facebook is Losing: Why We’re All Leaving Facebook

How Facebook is Losing: Why We’re All Leaving Facebook

  • Post author:John McElhenney
  • Post published:January 5, 2024
  • Post category:Facebook

Let's find a new place to hang out together. Where are you going to get your social interactions online? Let's start the discussion.

Continue ReadingHow Facebook is Losing: Why We’re All Leaving Facebook
Read more about the article Social Advertising Benchmark Report and Facebook Results

Social Advertising Benchmark Report and Facebook Results

  • Post author:John McElhenney
  • Post published:August 8, 2023
  • Post category:Facebook/Social Media Marketing

Connect with your customers on any channel or device, and at any stage along their customer journey.

Continue ReadingSocial Advertising Benchmark Report and Facebook Results

Facebook FFS? Unsocial Media – Take a 30-day Timeout

  • Post author:John McElhenney
  • Post published:August 6, 2023
  • Post category:Facebook/Open Social

I'm putting a restriction on Facebook for continuing to put profit over privacy. And most importantly, profit over social connection.

Continue ReadingFacebook FFS? Unsocial Media – Take a 30-day Timeout
Read more about the article ROI ROI ROI and Social Media; Let’s Have This Discussion Again

ROI ROI ROI and Social Media; Let’s Have This Discussion Again

  • Post author:John McElhenney
  • Post published:July 11, 2023
  • Post category:Digital Marketing/Facebook/Social Media Marketing

Without the analytics and optimization of your social programs in place, you may be tossing your money after Facebook rather than finding and concentrating on the most effective social platform for your business.

Continue ReadingROI ROI ROI and Social Media; Let’s Have This Discussion Again
Read more about the article 11 Steps to Transforming My Facebook Masterplan: Reach and Engagement

11 Steps to Transforming My Facebook Masterplan: Reach and Engagement

  • Post author:John McElhenney
  • Post published:July 6, 2023
  • Post category:Digital Marketing/Facebook

Social media is not great. It's better with people you know. And it's best if the brands and companies can't track you or use your friends for their own marketing programs. 

Continue Reading11 Steps to Transforming My Facebook Masterplan: Reach and Engagement

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